Case Study: Color Street achieves $1.3M in sales with The Cirqle

How Color Street Sold $1.3 Mln in Product With A 6.3 RoAS

Color Street, a 100%-real nail polish strips brand, wanted to test influencer marketing as a way to drive holiday sales and hit an ambitious $300K revenue goal in just four months. To do so, the company worked with The Cirqle and its influencer marketing software to reach the right audiences for its product.

The Cirqle helped Color Street identify four creators, run full-funnel amplification, and A/B test 120 ad copy variations to optimize performance around peak shopping moments like Black Friday, Cyber Monday, Christmas, New Year’s, and Valentine’s Day. The campaign generated $1.258 million in revenue, 30,019 sales, and 5.3 million impressions, exceeding the original goal by 319% and delivering a ROAS above 6.

Color Street