Case Study: Body&Fit achieves 3.8x RoAS with The Cirqle

How Body&Fit Laid The Foundation For A 3.8 RoAS

Body&Fit, a sports nutrition and healthy-living brand, wanted to support its rebrand and drive positive return on ad spend across six key European markets. Working with The Cirqle and its influencer platform, the company aimed to shift perceptions beyond bodybuilders and build credibility for a broader, more inclusive audience.

The Cirqle helped Body&Fit run an always-on influencer program across Instagram, TikTok, and Facebook, using a mix of static, video, and performance-focused content. The campaign generated 60 million impressions, 40 million reach, 1.2 million engagements, 7,586 conversions, and a 3.8x RoAS over the final three months, with some content reaching a 9x RoAS and 300+ sales.

Body&Fit