Case Study: Eventbrite achieves 547,664 impressions and boosts brand awareness with The Cirqle

How an influencer program helped to bring the world together through live experiences

Eventbrite sought to bring the world together through live experiences and boost brand awareness around festival season, so they engaged The Cirqle to run an influencer marketing program. The Cirqle used its data and analytics dashboard to select influencers that aligned with Eventbrite’s brand and objectives.

The Cirqle executed a social media campaign—10 influencer posts, 22 Instagram Stories, sweepstakes links (swipe-up), and supporting transactional emails/newsletters—producing evergreen content and actionable insights. The campaign delivered 547,664 total impressions, 20,306 likes/shares/comments, a 3.40% average engagement rate, and 100,192 Instagram Story views, demonstrating measurable reach and engagement for Eventbrite.

Eventbrite