Case Study: Samsung Netherlands achieves 1,040,716 impressions and 3.04% Instagram engagement with The Cirqle

How an industry leader marketed its newest smartphone through the people who would use it the most

Samsung Netherlands engaged The Cirqle to promote the Samsung Galaxy S7, seeking to boost product awareness and authentic consumer engagement across social channels in the Dutch market through influencer-driven content.

The Cirqle ran an influencer campaign using its community of 10 creators who produced 54 posts across Instagram, blogs, Twitter and Facebook, delivering 1,040,716 impressions, 19,240 engagement points, 3.04% Instagram engagement, an effective CPM of €10.56 and 4 bonus posts. The Cirqle’s execution produced standout performers (Sandra Kleine Staarman for impressions, Tristan for engagement up to 9.88%) and achieved higher-than-average Instagram engagement and a lower-than-average CPM versus Cirqle benchmarks.

Samsung