Case Study: V2C Gin achieves 4000% website traffic lift and major brand awareness with The Cirqle

How an artisanal Gin brand built brand awareness through Cirqle

V2C, an artisanal gin brand from Amsterdam, needed to build brand awareness and get consumers to move the product out of the pantry and into their favorite G&T recipes. To reach that goal V2C partnered with The Cirqle, using The Cirqle's creator collaboration platform to activate, engage and work with publishers and creators for a UGC-driven campaign.

Through The Cirqle's platform V2C ran a creator campaign with 17 influencers that delivered 660,000 impressions, a 550,000 reach, 27,000 engagements, and a 4000% increase in website traffic; influencer blogs became V2C’s top social referral source and the effort produced a 95,000 return on investment while building a network of passionate fans and advocates.

V2C

Fernand Molenschot

Founder