Case Study: HelloFresh drives 14% lower CPA and 10x higher CTR with The Cirqle

HelloFresh drives -14% lower CPA and a 10x CTR increase

HelloFresh, a global meal kit delivery service, sought to improve its customer acquisition and engagement in a highly competitive market. The company partnered with The Cirqle, leveraging its influencer marketing software to scale its Branded Content Ads strategy and connect with potential customers through more authentic creator content.

Using The Cirqle's platform, HelloFresh identified and collaborated with creators to produce engaging content for ads, which were then targeted to specific, high-intent audiences. This solution delivered significant results, driving a 14% reduction in cost per acquisition (CPA) and a tenfold (10x) increase in click-through rate (CTR) for HelloFresh.

HelloFresh