Case Study: Heineken achieves a 15% engagement rate and 700,000 impressions with The Cirqle

Heineken’s Singaporean Holiday Campaign Earned a 15% Engagement Rate

Heineken wanted a standout holiday activation in Singapore that would drive both joy and in-store redemptions via branded wrapping paper with QR codes. To execute this, Heineken engaged The Cirqle to design an influencer-driven campaign that would recruit passionate Heineken loyalists and amplify the promotion across social channels.

The Cirqle identified 19 influencer partners who produced 103 pieces of content, delivering 700,000 impressions and an outstanding 15% engagement rate, plus a reported 195,000 ROI. The program also secured Heineken a one-year license to repurpose the content on owned channels — a result Benjamin Lee praised for The Cirqle’s influencer expertise.

Heineken