Case Study: Galatea drives 7,000+ app installs and cuts CPA by 20% with The Cirqle

Galatea Drove 7000+ App Installs and Reduced CPA by 20% in 40 Days

Galatea, Inkitt’s sister app and a fast-growing reading app, wanted to boost app installs beyond its existing book-loving audience. The Cirqle was brought in to help pair compelling creator content with performance marketing expertise, using social commerce to drive acquisition.

The Cirqle partnered with 11 creators to produce 57 Instagram and TikTok assets, then ran CBO and ABO campaigns across Facebook and TikTok with real-time optimization and Adjust tracking for in-app measurement. The result was 7,077 app installs in 40 days, over 46,000 clicks and 6.3 million impressions, while The Cirqle reduced Galatea’s cost per acquisition by 20%.

Galatea