Case Study: Parfumado achieves a 20% CPA decrease with The Cirqle

Driving Down CPA with Influencer Marketing Parfumado's 20% Decrease

Parfumado, a Netherlands-based fragrance subscription brand, wanted to boost brand visibility, engagement, and new subscriptions while keeping customer acquisition costs under control. Working with The Cirqle and its influencer marketing platform, Parfumado set out to promote its service through creator-led content and a strong first-month discount offer.

The Cirqle helped Parfumado run influencer content across Instagram and TikTok as Paid Partnership ads, using reels and TikToks to drive subscriptions at scale. The campaign delivered 560K impressions and 2,000 clicks, while reducing CPA by 20% in the first month and enabling Parfumado to increase spend with The Cirqle by 25%.

Parfumado

Luke Raben

Growth Manager