Case Study: Martini drives 2.1K mobile wallet card downloads with The Cirqle

Discover how Martini Drove 2.1K Mobile Wallet Cards Downloads and a 18.5% Engagement Rate

Martini, the iconic liquor brand with over 150 years of heritage, partnered with The Cirqle to strengthen its appeal among a younger demographic. Using The Cirqle’s influencer marketing platform and Mobile Wallet Card technology, Martini aimed to build awareness, deepen loyalty, and drive direct engagement with its target audience.

The Cirqle identified four high-performing creators and executed a full-funnel campaign centered on Martini’s Loyalty Pass, encouraging users to download the Mobile Wallet Card to access discounts, recipes, and demos. The campaign delivered over 2.1K mobile wallet card downloads, 4.1M impressions, 772K engagements, and an 18.5% engagement rate, helping Martini communicate directly with consumers while boosting brand affinity and awareness.

Martini