Case Study: Cadillac achieves 2.99M impressions and 98.6K engagement points with The Cirqle

Cadillac - Customer Case Study

Cadillac hired The Cirqle to raise visibility for its Cadillac x Andy Warhol campaign by generating influencer-driven social content and impressions. The challenge was to maximize reach and engagement around the event using targeted influencer seeding and measurable delivery through The Cirqle’s influencer marketing service and proprietary technology.

The Cirqle seeded six influencers who produced 18 posts, delivering 2,985,117 impressions, 98,585 engagement points and an average Instagram engagement of 2.78% (with top reach from Sohi.Malih and top engagement from Irinahp). The Cirqle exceeded expectations—impressions were well above forecasts, CPMs were below typical market rates, and all content was cleared for additional uses (in-store ads, emails, online ads and lookbooks), demonstrating clear, measurable impact for Cadillac.

Cadillac