Case Study: Bombay Sapphire achieves $1M ROI and 2.87M impressions with The Cirqle

Bombay Sapphire and $1Mln in ROI through 8 Creative Artists in 3 months

Bombay Sapphire needed to amplify the launch of its pop-up Canvas Bar in London and position the brand as a catalyst for creativity. The Cirqle was engaged to run an influencer-driven campaign, tapping 8 creative artists/influencers to capture the immersive experience and promote visits to the Canvas Bar across social channels.

The Cirqle recruited eight urban trendsetters from five countries who produced social content that generated 2,871,717 impressions and 102,518 engagements, drove visits to the multi-sensory space, and produced over $1M in ROI (1,033,818). The campaign delivered strong awareness and measurable impact, cementing Bombay Sapphire’s creative positioning through The Cirqle’s creator strategy.

Bombay Sapphire