Case Study: Belstaff achieves global engagement and ROI with The Cirqle

Belstaff's Here be Dragons Campaign as produced by Droga5, in partnership with The Cirqle

Belstaff, the iconic fashion brand known for its adventurous heritage, wanted to turn the enthusiasm of its fans into a stronger campaign asset for its “Here Be Dragons” launch. Working with The Cirqle, Belstaff looked to bring more user-generated content into the experience and create a clearer link between social engagement and e-commerce across multiple markets.

Using The Cirqle’s Create platform, Belstaff partnered with 10 influencers across Europe to generate campaign content inspired by the Droga5 creative concept. The campaign delivered 501K reach, 85K engagements, and 267K in return on investment, showing measurable impact from creator-driven content while helping the brand expand its campaign across six countries.

Belstaff