Case Study: Belstaff achieves 2.15M impressions and 2.78% Instagram engagement with The Cirqle

Belstaff - Customer Case Study

Belstaff engaged The Cirqle to amplify its "Here Be Dragons" campaign through a targeted influencer marketing programme. Facing the need to drive awareness and engagement across Instagram, blogs and other social channels in key markets (UK, USA, Spain, Germany, Italy and Australia), Belstaff commissioned The Cirqle to recruit influencers, manage content delivery and provide detailed coverage reporting.

The Cirqle activated 10 influencers who posted 45 times, delivering 2,150,721 total impressions with a CPM of £2.16 and generating 44,371 likes and 238 comments. The campaign achieved an average Instagram engagement of about 2.77% (realised 2.78% vs a campaign benchmark of 1.69%), with the top influencer accounting for roughly 390,245 impressions — outcomes The Cirqle captured in its Influencer Coverage Report to demonstrate clear, measurable reach and engagement uplift.

Belstaff