Case Study: Avenue 32 achieves 1.8M+ impressions and 7.4% Instagram engagement with The Cirqle

Avenue 32 - Customer Case Study

Avenue 32 engaged The Cirqle to boost brand exposure and drive measurable engagement for its collection by activating influencer partnerships. The Cirqle ran an influencer campaign using its proprietary technology and community to seed product with key influencers and generate content for social, in-store and paid placements.

The Cirqle deployed 6 influencers who posted 36 times, producing 1,810,223 total impressions, 126,326 engagement points and an average Instagram engagement rate of 7.41%. The campaign achieved a £4.09 effective CPM, 6 bonus posts, a top influencer (Alysha) delivering 767,435 impressions and the highest engagement from Uglytruthofv, with all influencer content made available for in‑store ads, sponsored emails and lookbooks—demonstrating strong, cost‑efficient reach for Avenue 32.

Avenue 32