Case Study: Amref Flying Doctors raises awareness of gender-based violence with The Cirqle

Amref Raised Awareness for Gender-Based Violence Amidst COVID-19

Amref Flying Doctors, the Netherlands-based health organization, faced the challenge of raising awareness for the surge in gender-based violence affecting women in Africa during the COVID-19 pandemic. They needed to widely and meaningfully spread their message to a highly engaged audience. They partnered with the vendor The Cirqle to manage an influencer campaign to address this critical objective.

The Cirqle collaborated with influencers who created authentic content, such as photos and videos, to convey Amref's "No More Violence" message. This solution generated an incredible 2 million unpaid impressions and an average engagement rate of 7%, far exceeding the campaign's main goals. The campaign successfully spread awareness and sparked over 25,000 responses from the audience, demonstrating the profound impact of the partnership with The Cirqle.

Amref Flying Doctors

Dirkje Jansen

Head of Programmes