Case Study: LG Electronics Asia achieves 767K+ impressions and strong engagement for LG TWINWash with The Cirqle

A creators program to promote LG´s new dual front load washer system and drive sales

LG partnered with The Cirqle to promote its new dual front‑load washer, the LG TWINWash, and drive sales and awareness at product launch. Facing the challenge of reaching engaged, relevant audiences for a new appliance, LG used The Cirqle’s creators program and data/analytics dashboard to select aligned influencers and amplify launch messaging.

The Cirqle executed a creators campaign with 28 creators that produced 57 Instagram posts, 98 Instagram Stories and 8 blog posts, delivering 767,573 total impressions, 32,017 likes/shares/comments (2.98% average engagement), 32,687 blog views and 357 story link clicks. The program generated high‑performing content (top posts from Bella Koh and Mabel Lau), strong reach and actionable insights to inform future marketing — demonstrating The Cirqle’s ability to drive awareness, engagement and site traffic for LG.

LG