Case Study: LG Electronics achieves 30M views in 10 days with The Cirqle

30 Million views across sport and tech enthusiasts for LG Electronics in 10 days

LG partnered with The Cirqle to position LG as the go-to electronics destination for sports fans, tech geeks and football lovers. The challenge was to drive targeted awareness and traffic to LG’s flagship product destination across multiple markets using creator-led content that aligned with the brand.

The Cirqle used its platform to select and activate 36 creators (including Ronaldinho, Martin Lawrence and MattHD Gamer), providing verified audience data from a central hub to optimize reach and affinity. The campaign delivered over 30 million views in 10 days across YouTube, Instagram and Facebook, plus 31M impressions, 26M reach, ~865k engagements, tens of thousands of site clicks and reported a 2.7M ROI, while enabling LG to monetize social images and drive traffic to its product pages via The Cirqle.

LG