Case Study: Yum! Brands doubles franchisee interest with Circus’s immersive VR restaurant experience

Yum! Brands doubles franchise interest with Circus VR experience

The customer, Yum! Brands, faced the challenge of convincing its Pizza Hut franchisees to invest in upgrading their restaurants. Traditional methods like PDFs and images were ineffective at generating the necessary excitement for such a significant capital investment. Vendor Circus, in collaboration with I-AM, was tasked with creating an immersive VR experience to sell this vision of the future to restaurant owners.

Circus developed a detailed, stereoscopic VR experience that allowed franchisees to virtually explore a new restaurant concept from the customer's perspective, from ordering to dining. This solution provided an unrivalled and compelling way for owners to understand the benefits of the new design. As a result, Pizza Hut doubled its expressions of interest and conversions from franchise owners, who became inspired to invest in upgrading their premises.

Yum! Brands