Case Study: University of Kent achieves personalised virtual open days with Circus

University of Kent creates the UK's most personalised virtual open day with Circus

The University of Kent faced the challenge of creating a virtual open day experience that could effectively attract a wide range of domestic and international students. A common issue was that generic tours featured a wide variety of irrelevant courses and facilities for any individual visitor. To address this, the university collaborated with Circus to develop a more personalised virtual open day.

Circus created a custom-built microsite inspired by social media and e-commerce platforms. Users answer a short set of questions, and the solution assembles a personalised tour from a large content library, ensuring all information is relevant. The bespoke WordPress CMS allows the university to keep content fresh, while integrated analytics and WCAG2.2-compliant features provide insights and ensure inclusivity. This tailored approach successfully increased dwell time, engagement, and conversion for the University of Kent.

University of Kent