Case Study: UK Parliament makes Big Ben accessible to all with Circus's virtual tour

UK Parliament opens Big Ben to a worldwide audience with Circus after a 5-year renovation

The UK Parliament faced the challenge of making the newly renovated Elizabeth Tower, home to the Big Ben bell, accessible to a global audience. With limited capacity for in-person tours and no disabled access, they needed a way for everyone to experience the restoration up close. They partnered with Circus to create an interactive virtual tour.

Circus developed a comprehensive solution by capturing high-resolution 360-degree imagery inside the tower and securing rare drone flight permissions to film the exterior. They built a branded, accessible microsite featuring these assets alongside rich media hotspots. This project successfully opened the iconic landmark to a huge worldwide audience, removing all physical barriers to access and allowing 24/7 virtual exploration. Circus delivered a complex project that made the taxpayer-funded renovation experience available to all.

UK Parliament