Case Study: UK Parliament creates an engaging interactive learning experience with Circus

UK Parliament boosts engagement with Circus through a 360° learning experience reaching nearly 70% more likely to visit after a positive virtual tour

The UK Parliament sought to create an engaging and accessible digital resource to educate the public about its role and the function of its two houses. To meet this challenge, they partnered with Circus to develop an interactive virtual learning experience.

Circus implemented a solution using high-resolution 360-degree photography and a custom-built interface to create an immersive virtual tour of the House of Commons and House of Lords. The experience includes an audio guide and allows users to explore the chambers from the perspective of key parliamentary figures. The UK Parliament reported that the modern and accessible tool successfully brings constitutional education to life. Circus also highlighted that such virtual experiences can influence tourism, with nearly 70% of people more inclined to visit a landmark after a positive virtual encounter.

UK Parliament