Case Study: UCB raises epilepsy awareness with Circus’s virtual 3D gallery

UCB creates a virtual 3D gallery for 50 million people with Circus

UCB, a pharmaceutical company, partnered with Circus to create a centerpiece for its Expressing Epilepsy awareness campaign. The challenge was to build a detailed and immersive virtual 3D gallery that could safely run in any browser without any flickering or flashing, making it accessible for viewers with epilepsy, while still showcasing patient artwork with high fidelity.

Circus implemented a solution using Gaussian Splatting, a technique that created a lightweight yet incredibly detailed 3D environment. This virtual gallery allows users to explore artwork, view artist information, and even submit their own pieces in a screening room. The result for UCB was a powerful campaign asset that successfully raises awareness, sparks conversations, and builds a community for those affected by epilepsy globally.

UCB