Case Study: Thales showcases cybersecurity innovation with Circus’s 3D metaverse gallery

Thales ships 2 VR headset flight cases with Circus for a global 3D metaverse gallery

defence and aerospace company Thales faced the challenge of showcasing its cybersecurity products globally without the high costs and logistical difficulties of physical roadshow events. They partnered with vendor Circus to create an innovative and immersive 3D metaverse gallery to engage potential customers worldwide in a more sustainable way.

Circus built a futuristic virtual gallery where delegates join as avatars via browser or VR headset to navigate product zones, watch videos, and network. The solution included providing VR headsets for the highest impact experience. This eliminated the need for costly physical spaces and travel, widened Thales's customer base, and provided a living asset that continues to deliver return on investment with updatable content.

Thales