Case Study: Syngenta launches a global metaverse exhibition centre with Circus

Syngenta creates a metaverse exhibition centre with Circus, driving 2.3x longer engagement

Syngenta, a global agriculture brand, faced the challenge of launching new products to a worldwide audience in a live, shared online environment. They partnered with Circus, which utilized new metaverse techniques to create a solution for this need.

Circus designed and built a fantasy 3D Metaverse Exhibition Centre for Syngenta. The solution featured an auditorium, exhibition spaces, and a cafe, all integrated with Zoom to allow hundreds of simultaneous guests. A click-sync system ensured a smooth, high-quality experience for all users. This virtual environment proved highly engaging, with the average time spent on the experience pages being 2.3 times longer than on regular web pages.

Syngenta