Case Study: St. Bartholomew’s Hospital improves oncology patient navigation with Circus

St. Bartholomew’s Hospital boosts patient navigation with Circus, earning 96% 4/5+ user ratings

The customer, St. Bartholomew’s Hospital (Barts Health NHS Trust), faced the challenge of its large, complex building being difficult and stressful for oncology patients to navigate. This often caused anxiety and could lead to missed appointments. The vendor Circus was engaged to create a personalised navigation tool to address this.

Circus implemented an accessible digital wayfinder that provides patients with personalised routes based on their specific appointment location and method of transport. The solution used high-definition 360° photos, fly-through videos, and a multi-lingual AI avatar to guide users. The project was an unparalleled success, with 96% of users rating it 4 out of 5 or higher for its usability and clarity, helping to boost patient confidence and attendance.

St. Bartholomew’s Hospital (Barts Health NHS Trust)