Case Study: St Andrews University creates an interactive student-life trailer with Circus

St Andrews University creates an interactive student-life trailer with Circus, boosting engagement 2.5x

St Andrews University, a unique and prestigious institution, engaged Circus to create a distinctive virtual experience that would capture the beauty of its campus and provide potential students with an engaging glimpse into student life, moving beyond a traditional informational tour.

Circus developed an interactive "student-life trailer" delivered as a branded microsite. The solution featured animated sections on key aspects of the experience, each containing high-resolution 360 visuals, drone videos, and authentic student audio stories. This approach provided an immersive and futureproof platform. Circus achieved the goal of creating a beautiful and intriguing experience, with the case study noting that virtual experiences like this one give brands 2.5 times longer to engage with their audience.

St Andrews University