Case Study: pladis boosts employee onboarding and brand connection with Circus VR

Pladis boosts employee connection by 46 points with Circus VR onboarding

Pladis, the parent company of McVitie's, faced the challenge of instilling a sense of pride and brand connection in thousands of new employees across its diverse global locations. To overcome this, they partnered with vendor Circus to create a custom virtual reality (VR) onboarding experience.

Circus developed an immersive VR app featuring photorealistic 3D product scans set in themed environments to showcase the brand's history and key products. The results were highly successful, with 91% of employees feeling very connected to the brand after the experience, a 46-point increase. Furthermore, 82% found the headset very easy to use and 91% said they would recommend it to colleagues, validating its effectiveness for large-scale rollout.

Pladis