Case Study: O2 improves virtual recruitment with Circus

O2 expands graduate recruiting reach with Circus virtual tour

O2 faced a challenge in attracting applicants to its head office in Slough, as the location was sometimes a barrier. To overcome this and grow its audience, the company worked with vendor Circus to create a virtual recruitment process.

Circus implemented a solution by creating an extensive Google Street View virtual tour of the office, showcasing its architecture and workspaces. They enhanced the tour with navigation quick-links and information hotspots, then converted its highlights into a 360 video for YouTube. The virtual recruitment piece was well-received by O2 and used across its entire HR recruiting process.

O2