Case Study: Merck captivates conference audiences with Circus VR product showcase

Merck creates a 3-minute VR product showcase with Circus

The customer, Merck, a pharmaceutical giant, faced the challenge of creatively marketing a small white pill within strict regulatory constraints. They partnered with vendor Circus and their agency, Porter Novelli, to create an immersive VR product showcase for use at international conferences.

Circus developed a 3-minute virtual reality experience blending real-world factory footage with CG animation to showcase the product's unique manufacturing process. The high-fidelity VR demo was translated into four languages and deployed on headsets at global events. The solution successfully captivated physicians and pharmacists, helping them understand the product's benefits and positioning it as a market leader. Merck reported that the VR experience was a hit with their audience.

Merck