Case Study: London Business School engages global applicants with a virtual open day from Circus

London Business School boosts open day engagement with Circus and 92% student decision impact

London Business School, a leading business education institution, needed an online tool to allow its diverse global audience of prospective students to explore its campus remotely. They partnered with Circus to create a virtual open day that would reflect their premium brand and be accessible 24/7 from anywhere in the world.

Circus implemented a creative virtual open day featuring high-quality immersive imagery and custom brand styling. The solution included interactive 360 photos of the campus facilities layered with animated information hotspots and calls-to-action. The school was highly pleased with the result, and the project leveraged the statistic that 92% of students believe an open day significantly impacts their university decision-making process.

London Business School