Case Study: KFC creates an immersive VR restaurant showcase with Circus

KFC wins 3 awards for VR restaurant experience with Circus

KFC sought to make a bigger splash at events and provide an inspiring vision for its future restaurant design, free from current physical and technological limitations. They partnered with design agency I-AM and vendor Circus to create a virtual reality (VR) experience showcasing this concept.

Circus implemented a fully immersive VR tour of the "KFC of the Future," bringing a detailed CGI model to life with stereoscopic imaging, animation, and interactive elements to ensure a realistic experience. The solution was highly successful, winning multiple awards including a Digital Impact Award for Best Use of Augmented or Virtual Reality. This VR experience effectively engaged KFC's internal teams and global franchisee partners, providing a visionary direction for the brand's future initiatives.

KFC