Case Study: Ford accelerates EV understanding and trust with Circus’ immersive Virtual Factory Tour

Ford demystifies EV manufacturing with Circus’s 360° factory tour

The customer Ford faced the challenge of making their complex electric vehicle manufacturing process accessible and engaging to demystify the technology for potential customers and position themselves as an innovator. They partnered with the vendor Circus to create a narrative-led web experience.

Circus implemented a solution involving an immersive virtual factory tour. They shot high-resolution 360 videos at Ford's manufacturing sites, created detailed 3D scans and animations, and built a custom interface with a futuristic design. This solution successfully transformed a technical process into a clear and compelling story, strengthening trust in the Ford brand and encouraging users to book a test drive.

Ford