Case Study: Ellison delivers a virtual tradeshow experience with Circus

Ellison creates a 17K virtual trade show stand with Circus

Ellison, a global craft brand, faced the challenge of connecting with its audience after the cancellation of major international trade shows due to COVID-19. They partnered with vendor Circus to create a virtual tradeshow stand to replicate the in-person experience for customers unable to travel.

Circus developed a high-resolution 360-degree virtual stand, seamlessly integrating video presenters and a custom UI with interactive elements like an animated 3D map and product hotspots. The solution allowed global audiences to engage from home and provided analytics to inform marketing campaigns. The virtual event was a great success, generating positive social media attention and substantial cost reductions for the customer. Circus's execution was praised by Ellison for being pristine and effectively bringing their traditional exhibition into a virtual world.

Ellison