Case Study: Bupa creates engaging virtual care home tours with Circus

Bupa reaches 140,000 customers a year with virtual care home tours from Circus

Bupa, a UK-based operator of over 270 care homes, faced the challenge of showcasing its luxurious Richmond Villages facilities to an elderly audience and their often non-local families who may not be tech-savvy. They partnered with Circus to create an accessible virtual tour solution.

Circus implemented a solution using high-end 360 photography to capture the homes in detail, complemented by a simple interface with large fonts and bold contrasts. The project was a huge success, with Circus's virtual experiences helping brands reach an average of over 140,000 customers per year, empowering families to make informed choices and improving admissions efficiency for Bupa.

Bupa