Case Study: BESA attracts and converts more event visitors with Circus VR

BESA attracts new members at events with Circus VR

Circus helped BESA, the Building Engineering Services Association, overcome the challenge of attracting attention at industry events. The goal was to create a memorable stand experience that would start conversations and help convert new members.

Circus developed a custom-branded VR application featuring interactive modules with immersive 3D visuals and animations. This solution allowed visitors to explore content on topics like membership benefits and new legislation. The VR experience was a major success, dominating the event space, drawing significant visitor traffic to the stand, and helping to convert new members. Circus's work for BESA was also shortlisted for a "Best Use of Technology" award.

BESA (the Building Engineering Services Association)