Case Study: Barclays attracts top graduate talent with Circus Virtual Recruitment Tools

Barclays launches 2 immersive graduate recruitment experiences with Circus

Barclays, a global bank, aimed to attract top graduate talent by offering a realistic preview of its working environment. To meet this challenge, they partnered with the vendor Circus to create a virtual graduate recruitment tool using 360-degree photos and video content.

Circus developed a pair of interactive experiences: an online virtual tour with information hotspots and a VR experience for use at career fairs. The solution included immersive 360 video tastiers for eight career paths, custom voiceovers, and motion graphics to boost engagement. The result was a highly effective tool that Barclays' HR team found very helpful for recruitment.

Barclays