Case Study: Swing2Sleep makes baby hammocks more accessible with circuly

Swing2Sleep serves 146,000+ families with circuly

Swing2Sleep, a baby goods company, faced the challenge of making its innovative but expensive motorized baby hammock accessible to hesitant parents who were unsure if the product would work for their child. To overcome this barrier to purchase, they partnered with the subscription management vendor circuly to implement a rental subscription model for their physical products.

Using circuly's platform, Swing2Sleep launched a flexible subscription service that allowed parents to rent a hammock for 1-12 months, significantly lowering the initial cost and perceived risk. The solution automated their core operations, including subscription management, recurring billing, asset tracking, and return management. This allowed Swing2Sleep to successfully open up new customer segments, serve over 146,000 families, and focus on growth while circuly handled the complex backend administration.

Swing2Sleep