Case Study: Soundoo scales music instrument subscriptions with circuly

Soundoo powers music instrument subscriptions across 5 schools with circuly

Soundoo, a music equipment subscription service and music school operator, faced the challenge of building a scalable rental model for instruments. Their complex operations involved managing swaps, recurring billing, and asset tracking, which standard eCommerce platforms like Shopify could not handle. They partnered with circuly to implement its subscription management software to power their product-as-a-service business.

circuly provided a comprehensive solution that integrated with Soundoo's Shopify store, enabling native rental options, automated lifecycle and return management for swaps, and a white-label customer portal for self-service. The circuly platform also handled recurring billing, inventory syncing, and supported both B2C and B2B customer structures. This operational foundation allowed Soundoo to launch successfully and scale its subscription model efficiently.

Soundoo