Case Study: Riese & Müller launches eBike subscriptions with circuly

Riese & Müller launches eBike subscriptions with circuly and credits 90% of prior fees toward buyout

Riese & Müller, a premium German e-bike manufacturer, sought to expand beyond direct sales by launching a subscription service to make its products more accessible. Their challenge was to create a scalable operation that combined a seamless digital customer journey with the essential involvement of their existing dealer network for fulfillment and service. They partnered with circuly to implement its subscription management platform to power this new business model.

circuly provided the core infrastructure, automating subscription management, recurring billing, asset tracking, and a customer self-service portal. A key feature was the integration of a credit check for fraud prevention and a system that automatically calculated buyout options for customers. The solution successfully supported Riese & Müller's dealer-centric approach, resulting in a hybrid digital-physical customer journey that offered flexible access to premium e-bikes through the Bike Abo subscription.

Riese & Müller