Case Study: Mister Spex Launches Eyewear-as-a-Service with circuly

Mister Spex launches eyewear subscriptions with circuly, driving 3,000+ signups

Mister Spex, a major European omnichannel optician, faced the challenge of the traditional transactional eyewear retail model, where customers made infrequent purchases. To adapt to changing consumer expectations for flexibility and ongoing access, they partnered with circuly to launch an Eyewear-as-a-Service subscription model called Mister Spex Switch.

Using circuly's subscription management platform, Mister Spex automated the operational backbone of their new service, including recurring billing, asset tracking, and a customer self-service portal. The solution, powered by circuly, was a significant success, generating over 3,000 subscriptions shortly after launch. It drove around 10% of store revenue and achieved an average order value three times higher than traditional purchases.

Mister Spex