Case Study: Lottili achieves flexible baby goods subscriptions with circuly

Lottili launches €59/month baby hammock subscriptions with circuly

Lottili, a German brand specializing in premium motorized baby hammocks, identified a challenge in the traditional baby goods market: parents faced high upfront costs for products with very short useful lives. To offer a more flexible and affordable solution, Lottili sought to launch a subscription rental model, removing financial hesitation for parents and promoting a circular economy for their durable goods. They implemented this model using the circuly subscription management platform.

Powered by circuly, Lottili automated its core subscription operations. The circuly platform handles recurring billing, asset tracking, and a customer self-service portal where users can manage their subscriptions or opt for a buyout. This operational backbone allowed Lottili to focus on growth, offering parents a low-risk entry point with a simple monthly fee and the option to purchase the product later, with all prior rental payments credited toward the final price.

Lottili