Case Study: Joule achieves scalable e-bike subscriptions with circuly

Joule powers e-bike subscriptions since 2022 with circuly

Joule, a Norwegian e-bike-as-a-service startup, needed a robust operational infrastructure to automate its unique rent-to-own subscription model. Their challenge was to seamlessly manage recurring billing, asset tracking, and customer self-service to support growth without manual administrative work. They implemented the subscription management platform from circuly to power their operations.

Using circuly, Joule automated its core processes, including calculating buyout discounts, handling recurring payments, and tracking each bike's lifecycle status. The solution provided a white-label customer portal for self-management and integrated via robust APIs. As a result, circuly enabled a frictionless customer experience, gave Joule precise real-time operational data, and reduced the support load, allowing the company to focus on scaling its sustainable urban mobility solution.

Joule