Case Study: Bugaboo launches a scalable subscription pilot with circuly

Bugaboo launches a subscription pilot in 4 months with circuly

Bugaboo, a Dutch manufacturer of parental products, faced challenges in launching a scalable and less complex subscription-based rental pilot for its strollers as part of its high sustainability ambitions. The company needed to overcome the struggles of its initial pilot by implementing rental-specific processes.

circuly provided the processes, expertise, and a flexible subscription operation management solution that Bugaboo was missing. This enabled Bugaboo to successfully relaunch its new rental pilot within four months, incorporating essential features like credit checks and fraud prevention, which lowered complexities and increased the scalability of the business model.

Bugaboo