Case Study: Plant Life Balance inspires greener living with Circul8

Plant Life Balance - Customer Case Study

Plant Life Balance partnered with Circul8, alongside Horticulture Innovation Australia and Republic of Everyone, to turn RMIT University research into an engaging digital experience. The challenge was to inspire people to bring more plants into their homes despite common barriers like low confidence in plant care and limited living space.

Circul8 developed the mobile app **Plant Life Balance** for iOS and Android, using augmented reality, gamification, and personalized algorithms to let users add and rate plants in their own spaces. The app featured 90+ curated plants, designer-style room options, and plant care tips, and delivered strong results: 38,000+ downloads, 70,000+ sessions, a 4.7-star rating, average session duration of 4 minutes, and global reach across 147 countries.

Plant Life Balance