Case Study: Center for Plain Language refreshes its brand and boosts flexibility with Circuit Media

Center for Plain Language boosts social impressions by 90% with Circuit Media

The Center for Plain Language, a nonprofit organization, faced the challenge of modernizing its nearly 20-year-old brand. They needed to increase the vibrancy and approachability of their existing logos and create entirely new branding for their Federal Report Card, all while ensuring cohesion across their products and achieving greater brand flexibility without expensive software. They partnered with Circuit Media for graphic design and brand strategy services.

Circuit Media reimagined the logo with an updated color palette and created a new, cohesive branding system. The solution included providing "blank" templates, allowing the Center to make future updates independently. As a result, the organization freed itself from a cycle of using degraded files and can now adjust its marketing materials without an annual design budget. Circuit Media's work also significantly grew the Center's social media presence, with impressions skyrocketing by roughly 90% on some platforms within the first two months.

Center for Plain Language