Case Study: Boulder County Public Health reduces teen vaping with Circuit Media's digital campaign

Boulder County Public Health reaches 2.1M impressions and boosts CTR with Circuit Media

Boulder County Public Health (BCPH) faced the challenge of reducing teen vaping among the 50,000 youth in its county. To address this, they partnered with vendor Circuit Media to manage a targeted digital advertising campaign on social media platforms.

Circuit Media implemented and continually optimized the campaign across TikTok, Instagram, and Snapchat. They provided detailed weekly analytics and bi-weekly optimization recommendations, which included budget-shifting and ad pauses. The campaign resulted in 2,137,973 overall impressions and exceeded the industry average for click-through rates (CTR), with a standout 1.08% CTR on Snapchat. Circuit Media successfully met all of the client's goals while staying within the project's budget and schedule.

Boulder County Public Health (bcph)