Case Study: Fintech marketplace Mintos achieves massive investor growth and scalable affiliate management with Circlewise

How we helped Mintos to achieve a staggering growth of their affiliate marketing results, without the need to scale their team

Mintos, a leading fintech marketplace for loans, faced the challenge of scaling its in-house affiliate program across multiple countries while consolidating and optimizing traffic sources, recruiting new publishers, managing credit notes and payouts, and gaining real-time analytics. To meet these needs they partnered with Circlewise, using Circlewise’s fully branded and customizable affiliate platform combined with publisher and payout management services.

Circlewise implemented consolidated publisher search, recruitment and branded onboarding gateways, centralized all performance-based traffic sources, and automated affiliate management and payouts while providing additional account and finance resources on Circlewise’s side. The results (comparing 11/2016 to 10/2018) included 37,715% growth in investments per month, 2,498% growth in newly registered investors per month and 1,636% growth in active traffic sources per month—achieved without expanding Mintos’ internal affiliate team and with built-in fraud detection to preserve traffic quality.

Mintos

Aleksandra Cepulska

Affiliate Marketing Manager