Case Study: Milrab achieves a 2000% Black Friday sales surge and €250K+ revenue with Circlewise

How Milrab Created And Managed An Effective Private Referral Program

Milrab, one of Norway’s largest tactical, outdoor and sports gear suppliers, partnered with Circlewise in 2017 to find a reliable, easy-to-use technology solution and a trusted partner to run a private affiliate program. Milrab’s goals were to attract new traffic sources that fit their brand, grow their clientele, and significantly increase online sales while offloading program management.

Circlewise implemented a customised, branded affiliate technology platform, handled proactive publisher recruitment, enabled flexible pricing by product group, and provided a dedicated account manager who managed payouts and day-to-day administration. The partnership delivered strong results: a 2000% sales increase in November (Black Friday), over 1,800 sales, and more than €250,000 in revenue, allowing Milrab to scale sales and focus on core business while Circlewise ran the affiliate program.

Milrab

Marius Anthonisen

Marketing Manager