Case Study: Mediafy Magazines achieves increased online sales and streamlined affiliate management with Circlewise

How Has Circlewise Been Able To Help Mediafy Magazines Increase Their Sales

Mediafy Magazines, part of the Swedish Mediafy AB Group and operator of Lehtikuningas.fi, needed to grow online magazine sales while better managing and monitoring its affiliate marketing channels. To tackle this, Mediafy Magazines engaged Circlewise and adopted Circlewise’s Partnership Hub to find the best publisher channels and scale its affiliate program.

Circlewise implemented the Partnership Hub to recruit relevant Finnish publishers, coordinate traffic, manage payouts and handle day-to-day affiliate operations, freeing Mediafy Magazines to focus on strategy. The partnership delivered measurable results — in 2020 the offer ran with 2 active offers, more than 90 active traffic sources and over 3,700 orders — and drove a sustained increase in magazine sales.

Mediafy Magazines

Reetta Ilomäki

Country Manager